Notes • DIGITAL MARKETING SEO
International SEO
Last updated: Sat Oct 20 2018
International SEO: Ranking Websites Across Multiple Countries and Languages
description: "Learn international SEO strategies, hreflang usage, country targeting, and how to rank websites globally in Tier-1 markets.
Lesson 08: International SEO
Overview
International SEO helps search engines:
- Show the right content
- To the right country
- In the right language
Critical for global businesses and SaaS products.
What Is International SEO?
International SEO is the process of optimizing a website for:
- Multiple countries
- Multiple languages
- Different regions
International SEO Structures
1. Country-Specific Domains
example:
- example.com
- example.co.uk
Best but expensive.
2. Subdomains
example:
- us.example.com
- uk.example.com
Moderate complexity.
3. Subdirectories (Most Common)
example:
- example.com/us/
- example.com/uk/
Recommended for most sites.
Hreflang Tags (Critical)
Hreflang tells Google:
- Which language
- Which country
Example