Notes • DIGITAL MARKETING SEO
E E A T Google quality guidelines
Last updated: Sat Oct 20 2018
E-E-A-T and Google Quality Guidelines: Building Trust That Ranks
description: "Learn what E-E-A-T means in SEO, how Google evaluates trust and expertise, and how to optimize content for long-term rankings.
Lesson 06: E-E-A-T & Google Quality Guidelines
Overview
Google doesn’t just rank content. Google ranks trust.
This is especially critical for:
- Business
- SaaS
- Finance
- Health
- SEO content
What Is E-E-A-T?
E-E-A-T stands for:
- Experience
- Expertise
- Authoritativeness
- Trustworthiness
Google uses these signals to evaluate content quality.
Experience (E)
What it means
- First-hand usage
- Real examples
- Practical knowledge
How to do it
- Show screenshots
- Share workflows
- Use real case studies
Expertise (E)
What it means
- Subject knowledge
- Accuracy
- Depth
How to do it
- Cover topics deeply
- Avoid surface-level content
- Answer real questions
Authoritativeness (A)
What it means
- Recognition by others
- Industry mentions
- Backlinks
How to do it
- Publish original content
- Get cited by other sites
- Build a strong brand
Trustworthiness (T)
What it means
- Transparency
- Accuracy
- Safety
How to do it
- About page
- Contact details
- Clear authorship
- HTTPS
- Honest content
Google Quality Rater Guidelines (High Level)
Human raters evaluate:
- Content usefulness
- Trust signals
- Reputation
- Intent match
Their feedback trains Google’s algorithm.
Real Example
❌ Anonymous SEO article with no author
✅ SEO guide written by a named expert with experience
Google prefers the second.
Key Takeaways
- E-E-A-T influences rankings indirectly
- Trust is essential in Tier-1 SEO
- Real experience beats generic content
- Transparency improves credibility
What’s Next?
👉 Lesson 07 – Indexing & Crawling