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Notes • DIGITAL MARKETING SEO

hidden untapped keywords

Last updated: Sat Oct 20 2018

title: "Hidden & Untapped Keywords: Find Keywords Your Competitors Miss" description: "Learn how to find hidden and untapped keywords with low competition that most websites ignore, and use them to rank faster on Google."

Overview

Most websites compete for the same popular keywords.

Professional SEO growth comes from a different place:

Hidden and untapped keywords.

These are keywords that:

  • Have real search intent
  • Are often low competition
  • Are ignored by most tools
  • Are missed by competitors

In this lesson, you’ll learn advanced but simple techniques to find keywords that others overlook — and use them to rank faster.

What Are Hidden & Untapped Keywords?

Hidden or untapped keywords are search queries that:

  • Do not appear easily in keyword tools
  • Have low reported search volume
  • Are highly specific
  • Have strong intent

They may not look powerful individually,
but together they create strong organic traffic.

Why Hidden Keywords Are Powerful

Hidden keywords:

  • Have very low competition
  • Rank faster
  • Bring targeted visitors
  • Often convert better

Google rewards pages that answer specific user needs, even if the keyword is not popular.

Where Do Hidden Keywords Come From?

Hidden keywords usually come from real human behavior, not tools.

Method 1: Google Search Console (Later Stage)

Once your site gets traffic, Google Search Console becomes a goldmine.

Look for:

  • Queries with impressions but no clicks
  • Keywords ranking on page 2 or 3
  • Unexpected search terms

These are keywords Google already associates with your site.

(We’ll cover this deeply in
👉 Lesson 28 – Keyword Research Using Google Search Console)

Method 2: Google “People Also Ask” (Advanced Use)

Most people see PAA once and move on.

Professionals:

  • Expand each question
  • Click related questions
  • Build content around them

Each PAA question is a hidden keyword opportunity.

Method 3: Reddit & Forums (Very Powerful)

Reddit, Quora, and niche forums show:

  • Real problems
  • Real language
  • Real intent

Search:

  • “keyword research” site:reddit.com
  • “SEO problem” site:quora.com

Use:

  • Question titles
  • Comment discussions
  • Repeated phrases

These keywords are often not in tools.

Method 4: YouTube & Video Comments

YouTube comments reveal:

  • What viewers don’t understand
  • Follow-up questions
  • Pain points

Search your topic and read:

  • Top comments
  • Repeated questions

Turn them into:

  • Blog sections
  • FAQ pages
  • Long-tail keywords

Method 5: Amazon & Product Reviews

For commercial niches:

  • Read product reviews
  • Look at Q&A sections
  • Identify pain points

Users describe problems in natural language.

These phrases are powerful untapped keywords.

Method 6: Combine Keywords (Advanced Trick)

Combine:

  • Location + problem
  • Tool + use case
  • Audience + need

Examples:

  • keyword research for local businesses
  • SEO tools for beginners
  • keyword research for bloggers

These combinations are often overlooked.

How to Validate Hidden Keywords

Before using a hidden keyword, check:

  • Does Google show results?
  • Are results weak or outdated?
  • Is intent clear?
  • Can you write better content?

If yes — it’s a good opportunity.

Hidden Keywords vs Long-Tail Keywords

They are related but not identical.

  • Long-tail keywords → specific phrases
  • Hidden keywords → unnoticed opportunities

Many hidden keywords are long-tail, but not all long-tail keywords are hidden.

(See
👉 Lesson 07 – Long-Tail Keywords)

Real Example

Instead of targeting:

“keyword research”

Hidden alternatives:

  • keyword research for freelancers
  • keyword research checklist for beginners
  • keyword research mistakes to avoid

These rank faster and bring qualified traffic.

Common Mistakes With Hidden Keywords

  • Ignoring low-volume keywords
  • Relying only on tools
  • Not validating intent
  • Writing thin content
  • Targeting too many keywords on one page

Hidden keywords still need quality content.

How Hidden Keywords Build Authority

Hidden keywords:

  • Expand topical coverage
  • Improve internal linking
  • Increase relevance signals
  • Strengthen EEAT

Over time, Google trusts your site more.

Key Takeaways

  • Hidden keywords are often ignored by tools
  • They come from real user behavior
  • Forums and comments are goldmines
  • Low competition = faster rankings
  • Combined hidden keywords create strong traffic
  • Quality content is still required

What’s Next?

In the next lesson, you’ll learn:

👉 Keyword Difficulty Explained (Beyond Tool Scores)
👉 Why difficulty metrics can mislead
👉 How to judge ranking difficulty correctly

Move to Lesson 10 – Keyword Difficulty Explained to continue.